all about design australia pty ltd is a boutique consultancy that specialises in promoting Australian designers and their products.

Sarah Collins, the owner and principal consultant of all about design australia, began her marketing career in telecommunications, then worked for the Australian Stock Exchange before studying a Diploma of Arts in Interior Decoration and Design in 2006/07.

After two years as Mokum’s Marketing Manager and a stint at Charles Parsons, Sarah started her own consultancy in 2009 to bring high level corporate marketing expertise to the design world.

Sarah loves doing the things that busy designers like you often don’t have time to do, like liaising with media, talking about your design, writing about your product, organising your presence at trade shows and events or selling your latest collection.

Sarah collaborates with her extensive network of specialist sales, graphic design, public relations and media training professionals when required to ensure a wholistic effective approach to client projects.

Her corporate career gave her the discipline and experience managing complex projects, including product launches, marketing campaigns, events, media relations, sponsorships and public relations campaigns, and now Sarah applies the same skills and high standards to the industry she is passionate about.

“Working for Mokum as their marketing manager, I learned a lot about the unique needsof designers and realised there was a need for a specialist design consultancy”.