When Gretchen Hillhouse had a new product range to launch, she engaged all about design to conduct a media campaign.

Campaign objectives were to introduce her brand to a new audience, raise her profile and engage with editors and stylists from homemaker titles.

After distributing the initial media release, we achieved outstanding results;

• Five page feature article on Gretchen the designer, in Australian Country Style (November 2010)

• Australian House and Garden requested the art tiles for use in a photoshoot (March 2010)

• Gretchen’s art tiles were featured in Inside Out’s what’s new page in the July/Aug edition.

Vera Havari from Tightology wanted to raise her profile nationally.

We ran a national media campaign targeted at daily titles as well as key fashion editors. Her tights were featured in mX newspaper – a national daily that reaches over 700,000 commuters in Sydney, Melbourne and Brisbane.